On Massage Marketing: A Ringing Endorsement from a Leader in the Bodywork Field

Thanks very much for your kind words David
David Scoot Lynn, DSL Yoga

http://www.dslyoga.com

Hi Rhett, Looks like you give your students ALL the pieces, including the make or break one: Marketing. The days of making it with JUST Word-of-Mouth are about over for massage. Marketing is the make-or-break factor for so many therapists who don’t make it ONLY because they do not know how to market and ask for the order. There are too many competitors to rely on manual skills alone. You can give the world’s best massage, but if no one knows about you … it can be tough. BUT, the word competition, if you break it down, means to Seek Together. So the people in the marketplace seek to find the best providers of the best services at the best costs, which does not necessarily mean lowest cost. And historically, it has often been the merchants of the earth who have have moved society ahead the most. So now, pure competition, in a TRUE, original, American style free-enterprise system, is NOT cut-throat. But again, therapists need to know how to educate the public on why they are good therapists and how much better the prospective Clients life will be if they sign on for sessions. Looks like you are doing a lot more for your students long these lines than most schools I know about, and I’ve been in the business for about 30 years, and have been personal friends with many of the leaders in the field. I hope your students, and potential students, see the value in your offerings. Take Care, DSL

Body Wisdom 58 Hour Business and Marketing Course (core requirement for all students)

Please let me know what you are thinking by commenting on this post

rhett


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Rhett Hatfield, Owner/Director of Education Body Wisdom School
“750-1600 Massage Therapist Certification Programs, 5 Different Career Tracks.” Create your “custom massage certification program” of anywhere from 750-1600 hours of World Class Massage and Bodywork Education.  CEU Programs available

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Find out about the Body Wisdom Career Track Program and our list of Program Electives and CEU Programs


Posted by: Rhett Hatfield | March 30, 2009

Making an Ayurvedic Herbal Massage Oil

Making an Ayurvedic Herbal Massage Oil

Traveling in India and studying Ayurveda with several doctors of Ayurveda I encountered a couple of different ways to make an Ayurvedic herbal massage oil. Simply put, you need to use a way to get the herbs into the oil.  This is the one I like the best and I believe it does the best job of getting the herbal properties into the oil.  The method breaks it down into two steps.

We cover herbal oils and also teach how to do a traditional and modern Shirodhara in our Best of Asia Spa Course here at Body Wisdom School.

Step 1:
1) Choose which herbs you want to use based on the primary dosha of the client. I will make some suggestions for herbal blends for the different doshas at the end.
2) Blend the herbs together in the ratio that you want to use, i.e. 3 parts Shatavari, 3 parts Ashwangandha, 1 part Calamus for example. Read More…

Posted by: Rhett Hatfield | March 30, 2009

Aromatherapy Ayurvedic Massage Oils

Aromatherapy Ayurvedic Massage Oils

I spent quite a bit of time in India last year (2008) researching Ayurvedic Medicine and massage techniques for the Body Wisdom School’s Best of Asia Spa class and for the Asia Pacific Spa and Wellness Council’s Task Force on Indigenous Therapies.  Ayurveda is an amazing science with a history and practice dating back over 5000 years.  At Body Wisdom we use a variety of aromatic oils in all of our Signature Spa Courses including European Spa, Premier Spa Indonesia and Best of Asia Spa.

Below are three excellent blends that are suited to your predominant Dosha.  If you don’t know what your dosha is go here to take this excellent online dosha analysis.

Rhett Hatfield, Owner/Director Body Wisdom School
Please leave a comment and tell me how you like them …

Vata Oil:
1 tbsp Base oil
2 drops Bergamont
1 drop Spikenard
2 drops Lime
2 drops Vetiver
1 drop Rosewood

Pitta Oil:
1 tbsp Base oil
3 drops Sweet Orange
1 drop Ajowan/Ajwain (or Substitute Thyme
2 drops Tulsi (Indian Holy Basil)
2 drops Myrrh

Kapha Oil:
1 tbsp Base Oil
3 drops Black Pepper
2 drops Spikenard
1 drop Lemon
2 drops Juniper

Please let me know what you are thinking by commenting on this post

rhett


.
Rhett Hatfield, Owner/Director of Education Body Wisdom School
“750-1600 Massage Therapist Certification Programs, 5 Different Career Tracks.” Create your “custom massage certification program” of anywhere from 750-1600 hours of World Class Massage and Bodywork Education.  CEU Programs available

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Find out about the Body Wisdom Career Track Program and our list of Program Electives and CEU Programs


Posted by: Rhett Hatfield | March 29, 2009

Asian Raindrop Bath

This refreshing combination of Asian herbs and essential oils will revive the mind (Ginseng), stimulate blood circulation (Cypress), ground and warm the body (Ginger) and lime for its uplifting and pleasing aroma to lighten up the blend.  Simple but elegant.

2 tsp (10 ml vial pierced) Siberian Ginseng
2 drops each of essential oils of, Cypress, Lime and Ginger in 2 tbsp olive oil.

Directions: Fill a bath with warm water and pour in all the ingredients before entering.  Relax for 20 minutes. Pat dry.

Let me know what you think of this article by commenting if you have the time!

Enjoy …. !!

Rhett Hatfield, Owner/Director of Education Body Wisdom School
750-1600 Massage Therapist Certification Programs, 5 Different Career Tracks
Follow me on Twitter for the very latest in Massage, Bodywork, Spa and Wellness.

Posted by: Rhett Hatfield | March 29, 2009

163 Awesome Headline Word Combos and Action Phrases

163 Awesome Headline Word Combos and Action Phrases

A list that we use in our 58 Hour Business and Marketing Course for Massage Therapists

  1. How to …
  2. Inside Secrets of … (Discover The)
  3. Do you …
  4. 100% Guaranteed! …
  5. Little Known Secrets …
  6. Closely Guarded Secrets …
  7. Advice to ..
  8. At Last …
  9. Special Offer …
  10. Limited-Time Offer …
    Read More…

Awesome Massage Words for Services, Products, Retreats and Wellness Centers (my personal list for menus, and advertising)

One of the lists we give out in our 58 Hour Business and Marketing Course for Massage Therapists

NOTE: All of these words are NOT good for every application and may not be good for describing massage services specifically, but rather products, centers or other.

1. natural 2. all-natural 3. homemade 4. refreshing 5. rejuvenating 6. invigorating 7. exhilarating 8. will revive your 9. will renew your 10. will make you feel brand new 11. the way nature made it 12. nothing artificial 13. no additives 14. pristine 15. from the earth 16. magnificent 17. sensational 18. sumptuous 19. elegant 20. awesome 21. wonderful 22. marvelous 23. remarkable 24. superb 25. glorious 26. Read More…

Posted by: Rhett Hatfield | March 22, 2009

Massage for Attention Deficit Hyperactivity Disorder

Attention Deficit Hyperactivity Disorder

METHOD: Twenty-eight adolescents with attention deficit hyperactivity disorder were provided either massage therapy or relaxation therapy for 10 consecutive school days. RESULTS: The massage therapy group, but not the relaxation therapy group, rated themselves as happier and observers rated them as fidgeting less following the sessions. After the 2-week period, their teachers reported more time on task and assigned them lower hyperactivity scores based on classroom behavior.

Review by Director of Education Rhett Hatfield:
This study shows a lot of merit for the massage industry in general.  In fact in Europe I remember reading an article about how a program in Sweden where teachers taught the children to massage one another.   In those classes there was a significant reduction in aggressive behavior.  Sadly our “no-touch” policies in school of course would present a major challenge in implementing such a program in the US.

Field, T., Quintino, O., Hernandez-Reif, M. & Koslovsky, G. (1998). Adolescents with attention deficit hyperactivity disorder benefit from massage therapy. Adolescence, 33, 103-108.

Please let me know what you are thinking by commenting on this post

rhett


.
Rhett Hatfield, Owner/Director of Education Body Wisdom School
“750-1600 Massage Therapist Certification Programs, 5 Different Career Tracks.” Create your “custom massage certification program” of anywhere from 750-1600 hours of World Class Massage and Bodywork Education.  CEU Programs available

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Find out about the Body Wisdom Career Track Program and our list of Program Electives and CEU Programs


Thanks Diane for another great course here at Body Wisdom Massage School!

The class of 15 students was made up of current students in training, Body Wisdom Grads and practicing therapists adding to their bag of massage tools.  Several students commented about how amazingdiane-goodson-2 Positional Release is at getting tight muscles to let go without any force what-so-ever.  Many have said it will be their first go-to option when approaching any tight area of the body and then work on what’s left with the other tools in their kit they learned in the 50 hour Myofascial Therapy or the Deep Tissue 100 Hours course.

Diane has been practicing Positional Release for 7 years now and has taken quite a bit of advanced training beyond what she originally learned at Body Wisdom.  She incorporates all the tricks she uses in her daily massage practice along with her back ground and training to present a very comprehensive course for The Body Wisdom School.  She is one of Body Wisdom’s most beloved teachers!!  Thanks for being you and sharing your many gifts here at Body Wisdom

Click to see the class picture Read More…

Posted by: Rhett Hatfield | March 20, 2009

Carrot and Pineapple Wrap

Carrot and Pineapple Wrap

1 Carrot
1/2 Pineapple
3-5 tbsp white clay
1 Tsp turmeric power

Mix all ingredients together, apply on the body anad leave it to dry about 5-10 minutes.  Rub off using yogurt and carrot juice.  Shower to get rid of the excess.  Leaves the skin supple and radiant. Pineapple helps to brighten the skin, carrot will moisturize and tumeric is an excellent astringent and cleaner.

Let us know how it worked … 🙂

Please let me know what you are thinking by commenting on this post

rhett


.
Rhett Hatfield, Owner/Director of Education Body Wisdom School
“750-1600 Massage Therapist Certification Programs, 5 Different Career Tracks.” Create your “custom massage certification program” of anywhere from 750-1600 hours of World Class Massage and Bodywork Education.  CEU Programs available

body-wisdom-catalog

.

Find out about the Body Wisdom Career Track Program and our list of Program Electives and CEU Programs


Posted by: Rhett Hatfield | March 20, 2009

Profile of Today’s Massage Therapist

Profile of Today’s Massage Therapist

Today’s Massage Therapists are…

  • Most likely to enter the massage therapy profession as a second career.
  • Predominantly female (85%).
  • In their early-40s, on average.
  • Most likely to be members of a professional organization.
  • Most likely to be sole practitioners.
  • Working an average of 19 hours a week providing massage. (Excluding time spent on other business tasks such as billing, bookkeeping, supplies, maintaining equipment, marketing, scheduling, etc.)
  • Charging an average of $63 for one hour of massage.
  • Earning an average wage of $41.50 an hour (including tip) for all massage related work.
  • Giving an average of 41 massages per month.
  • Working in the industry on average for 6.3 years.
  • Likely to provide massage therapy in a number of settings, including their own home, spa/salon, their own office, a healthcare setting, health club/athletic facility, or massage therapy only franchise or chain.
  • Eighty-nine percent (89 percent) of massage therapists provide Swedish massage, followed by 82 percent who provide deep tissue massage, 52 percent trigger point, and 49 percent sports massage.

From the AMTA Website

Please let me know what you are thinking by commenting on this post

rhett


.
Rhett Hatfield, Owner/Director of Education Body Wisdom School
“750-1600 Massage Therapist Certification Programs, 5 Different Career Tracks.” Create your “custom massage certification program” of anywhere from 750-1600 hours of World Class Massage and Bodywork Education.  CEU Programs available

body-wisdom-catalog

.

Find out about the Body Wisdom Career Track Program and our list of Program Electives and CEU Programs


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