Posted by: Rhett Hatfield | April 2, 2009

Niche Marketing Reality Check

Niche Marketing Reality Check:

The list of questions for this section is for you to take a “reality check” on whether you have chosen a viable niche market. One that will support your lifestyle (make you enough $$) and make easier your marketing and promotional efforts for your practice. Your choice doesn’t need to score a direct hit in every category but it helps.

One of the exercises from our 58 Hour Business and Marketing Course for Massage Therapists

1. Does your Niche Marketing idea fit in with your ideal life?

2. Are the members easy to locate?

3. Can they afford your services?

4. Do they have an affinity for what you are offering?

5. Can they be found in large enough numbers to support your practice?

6. Are there organizations that reach and serve the group you have chosen?

7. Are there opportunities to connect personally with members of your chosen group on or off line?

Other Questions to help you define your Niche Market:
The questions below will help you direct and focus your marketing efforts and give you ideas about unique ways to reach your chosen niche market.

1. Besides everyday goods, what things do they buy and where do they buy them?

2. What associations do they belong to?

3. Do they use the services of certain professionals?

4. What other needs does my group have and who serves those needs?

5. Where do they meet each other?

6. Who are the people who are leaders or “centers of influence” for my selected group?

This is just one of the elements we teach here at Body Wisdom in our comprehensive 58 hour Business, Marketing and Chair Massage Course that all Body Wisdom students take as part of their 750-1600 hours of training.

Please let me know what you are thinking by commenting on this post


Rhett Hatfield, Owner/Director of Education Body Wisdom School
“750-1600 Massage Therapist Certification Programs, 5 Different Career Tracks.” Create your “custom massage certification program” of anywhere from 750-1600 hours of World Class Massage and Bodywork Education.  CEU Programs available



Find out about the Body Wisdom Career Track Program and our list of Program Electives and CEU Programs

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