Posted by: Rhett Hatfield | March 31, 2009

On Massage Marketing: A Ringing Endorsement from a Leader in the Bodywork Field

On Massage Marketing: A Ringing Endorsement from a Leader in the Bodywork Field

Thanks very much for your kind words David
David Scoot Lynn, DSL Yoga

Hi Rhett, Looks like you give your students ALL the pieces, including the make or break one: Marketing. The days of making it with JUST Word-of-Mouth are about over for massage. Marketing is the make-or-break factor for so many therapists who don’t make it ONLY because they do not know how to market and ask for the order. There are too many competitors to rely on manual skills alone. You can give the world’s best massage, but if no one knows about you … it can be tough. BUT, the word competition, if you break it down, means to Seek Together. So the people in the marketplace seek to find the best providers of the best services at the best costs, which does not necessarily mean lowest cost. And historically, it has often been the merchants of the earth who have have moved society ahead the most. So now, pure competition, in a TRUE, original, American style free-enterprise system, is NOT cut-throat. But again, therapists need to know how to educate the public on why they are good therapists and how much better the prospective Clients life will be if they sign on for sessions. Looks like you are doing a lot more for your students long these lines than most schools I know about, and I’ve been in the business for about 30 years, and have been personal friends with many of the leaders in the field. I hope your students, and potential students, see the value in your offerings. Take Care, DSL

Body Wisdom 58 Hour Business and Marketing Course (core requirement for all students)

Please let me know what you are thinking by commenting on this post


Rhett Hatfield, Owner/Director of Education Body Wisdom School
“750-1600 Massage Therapist Certification Programs, 5 Different Career Tracks.” Create your “custom massage certification program” of anywhere from 750-1600 hours of World Class Massage and Bodywork Education.  CEU Programs available



Find out about the Body Wisdom Career Track Program and our list of Program Electives and CEU Programs


  1. I agree! I’m so happy to be able to teach the Business and Marketing course at Body Wisdom…it is fun to keep up with the trends and share that with students. The marketing landscape has changed rapidly since I’ve graduated with the boom of social networking sites and consumers with more experience in holistic therapies based on personal use and also Internet research.

    I also feel that my Body Wisdom-educated colleagues have an edge because of the added Business training they receive.

    This course would be a great opportunity for people who missed out on a business education in their massage program.

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